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Online Education for Medical Professionals
Increasing discoverability and utility
Medscape
The Challenge
Physicians have limited time to take online courses. How might we expose the breadth of course but also save them effort in taking the courses they find most interesting and relevant.
The Solution
Increase discoverability and scanability through a format that provides easily consumed decision-making information. Enable them to search, filter, save for later, and view credit tracking information.
The Results
• 30% increase in scroll depth
• 70% loaded the next page
• 2,000 courses saved in week one
• 16% increase in repeat visits
How might we ...
Improve discoverability?
Allow users to save courses to complete later?
Give quick access to track credits?
Biz Objectives
Increase retention
Increase participation
A product that can offer better service than competitors
Stakeholders
Product Managers
Content Editors
Engineering
Product Design
User Goals
Access to decision making information.
Utility to save for later
Find courses in their specialty and across specialties
Key Features
Responsive code base
Feed based on most recent content
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User Testing
Goals:
Discover usability issues with the landing page
Determine if the content/features are appropriate for doctors, and features missing
Gather feedback on the design, organization, and layout of the site
Number of Participants: 6
Demographics: Doctors
Ideation: Workshops and Journey Maps
Review test, data, and user goals
Define needs states/state of mind
User-pathways across platforms
Ideate on information structures
Key Features of the Experience Design Strategy
Provide a save feature to allow users to save courses to complete later
Present a filterable feed format organized by more recent courses
A card-based layout for courses with a consistent placement of credits and course length
Add multi-select, advanced filtering for course specialty, length, and credit amount
Card Design
Each course is presented in a card format displaying: course titles in a condensed font to accommodate lengthy medical terms; the date the course was made available; a brief description, a visual if available, types of credits that can be earned, approximate length of time it takes to complete the course, and a "save" function that toggles on/off. Saved cards are shown in a digest format when they appear together as the saved items.
Filter by ...
Students are provided with filtering options to find the most relevant and interesting content for them. They can search and multi-select topics, choose by credit/time, content format and type.
Quick Access to Credits
Group workshops
Define needs states
How do we motivate users to enter more data?
Sketch concepts
Improve the data entry on smaller screen sizes
High Fidelity Design + Elements
Finalize design and add new components to the design system
New Work
The responsive CME site launched
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Results + Learnings
How is it performing?