Physicians have limited time to take online courses. How might we expose the breadth of course but also save them effort in taking the courses they find most interesting and relevant.
Increase discoverability and scanability through a format that provides easily consumed decision-making information. Enable them to search, filter, save for later, and view credit tracking information.
• 30% increase in scroll depth
• 70% loaded the next page
• 2,000 courses saved in week one
• 16% increase in repeat visits
How might we ...
Allow users to save courses to complete later?
Give quick access to track credits?
A product that can offer better service than competitors
Access to decision making information.
Utility to save for later
Find courses in their specialty and across specialties
Responsive code base
Feed based on most recent content
Discover usability issues with the landing page
Determine if the content/features are appropriate for doctors, and features missing
Gather feedback on the design, organization, and layout of the site
Number of Participants: 6
Ideation: Workshops and Journey Maps
Review test, data, and user goals
Define needs states/state of mind
User-pathways across platforms
Ideate on information structures
Key Features of the Experience Design Strategy
Provide a save feature to allow users to save courses to complete later
Present a filterable feed format organized by more recent courses
A card-based layout for courses with a consistent placement of credits and course length
Add multi-select, advanced filtering for course specialty, length, and credit amount
Each course is presented in a card format displaying: course titles in a condensed font to accommodate lengthy medical terms; the date the course was made available; a brief description, a visual if available, types of credits that can be earned, approximate length of time it takes to complete the course, and a "save" function that toggles on/off. Saved cards are shown in a digest format when they appear together as the saved items.
Filter by ...
Students are provided with filtering options to find the most relevant and interesting content for them. They can search and multi-select topics, choose by credit/time, content format and type.
Quick Access to Credits
Define needs states
How do we motivate users to enter more data?
Improve the data entry on smaller screen sizes
High Fidelity Design + Elements
Finalize design and add new components to the design system
The responsive CME site launched
Results + Learnings
How is it performing?